Privacy policy

Customer Privacy Policy for MYTRIKA
Last Updated: August 31, 2026
MYTRIKA ("we," "us," "our," or "the Platform") operates the online store accessible at https://mytrika.in. We are committed to maintaining the highest standards of data security and personal privacy for every customer visiting or shopping from our website.
This Privacy Policy outlines how your personal data is collected, processed, utilized, stored, and protected in full accordance with the Information Technology Act, 2000, the Consumer Protection (E-Commerce) Rules, 2020, and the Digital Personal Data Protection (DPDP) Act, 2023.
Definitions & Framework
Data Principal (Customer): The individual to whom the personal data belongs.
Data Fiduciary (MYTRIKA): The legal business determining the purpose and means of personal data processing.
Data Processor: Trusted third-party entities processing information strictly on our instructions (such as Shopify and logistics aggregators).
Personal Data: Any information identifying or reasonably linking to an individual.
Personal Data We Collect
We collect only the minimum required data to process orders, maintain account security, and fulfill legal requirements:
Contact & Delivery Identifiers: Full legal name, complete delivery address, billing address, active mobile number, and email address.
Transaction & Payment Records: Products purchased, total invoice value, payment methods (Direct UPI Transfer or Cash on Delivery), and transaction reference/UTR numbers for manual UPI transfers.
Security Note: We never collect, store, or view debit/credit card numbers, CVVs, or banking/UPI PINs.
Account Details: Registered email, order history, saved addresses, and customer support communications sent via WhatsApp, phone, or email.
Technical & Device Information: IP address, browser type, operating system, and navigation patterns recorded through standard operational cookies to keep your shopping cart active.
Legal Grounds & Purpose of Processing
Your information is processed strictly under legitimate and consensual grounds:
Contractual Performance: Processing invoices, printing shipping labels, packaging items, and executing doorstep delivery through courier partners.
Transactional Updates: Sending automated order confirmations, live shipment tracking alerts, and delivery updates via SMS, WhatsApp, and email. (Providing your phone number at checkout acts as consent for receiving operational order updates).
Payment & Fraud Prevention: Verifying high-risk orders, validating Cash on Delivery (COD) addresses, and confirming UPI UTR numbers against incoming payments.
Legal Compliance: Fulfilling statutory accounting, audit, and tax (GST) obligations under Indian commercial laws.
Marketing Communications: Delivering seasonal discounts, product launches, or promotional alerts only when you explicitly opt in.
Third-Party Data Disclosures
We do not sell, rent, trade, or monetize your personal details. Disclosures occur strictly on a need-to-know basis with:
E-Commerce Platform: Shopify Inc., for hosting our storefront and securely managing the store database.
Logistics & Courier Aggregators: Logistics partners (e.g., Shiprocket, Delhivery, Blue Dart) solely to complete parcel dispatch, delivery, and reverse pickups.
Communication Platforms: Secure SMS, WhatsApp Business API, and automated email services for order alerts.
Government & Law Enforcement: Disclosing records only when mandated by valid legal processes, court orders, or statutory investigations under Indian law.
Data Security & Statutory Retention
Data Safeguards: We implement 256-bit SSL/TLS encryption across all website pages and enforce restricted administrative access controls.
Retention Period: Transaction records and tax invoices are retained for up to 8 years as required under Indian taxation and GST regulations. Marketing records are removed immediately upon receiving an unsubscribe or account deletion request.
Your Rights as a Data Principal
Under the DPDP Act, 2023, you hold the following rights regarding your personal information:
Right to Access: Request a summary of your personal information maintained by us.
Right to Rectification: Request corrections to inaccurate, incomplete, or outdated shipping and contact records.
Right to Erasure: Request the permanent deletion of your profile and marketing data (subject to mandatory legal invoice retention laws).
Right to Withdraw Consent: Opt out of marketing messages at any time by replying "STOP" on WhatsApp/SMS, clicking "Unsubscribe" in emails, or contacting support.
Age Eligibility & Parental Responsibility
MYTRIKA's services are intended for individuals who are at least 18 years of age. Any use by minors is presumed to occur under the direct supervision and consent of a parent or legal guardian, who assumes full responsibility for orders placed.
Grievance Redressal & Official Contact
In compliance with the Information Technology Act, 2000, the Consumer Protection (E-Commerce) Rules, 2020, and the Digital Personal Data Protection Act, 2023, our business and Grievance Officer details are:
Brand / Trade Name: MYTRIKA
Principal Place of Business: Bhosari, Pimpri-Chinchwad, Pune, Maharashtra, India
Workplace & Operational Address: Gali Number 11, Krishna Nagar, Mohammed Wadi, Pune, Maharashtra, India - 411060
Grievance Officer: Anil Sharanappa Shakapure
Designation: Grievance Officer & Proprietor
Support & Grievance Email: mytrikaofficialstore@gmail.com
WhatsApp / Helpline: +91 8855992645
Working Hours: Monday to Saturday | 10:00 AM - 6:00 PM IST
Grievance Response Timelines: Acknowledgment within 48 hours; resolution within 15 to 30 business days.